Tusker Lite Pitch
To Win In the premium category in Kenya by landing Tusker Lite as the number one choice in the upbeat and lively moments occasion.
The Brand has to be synonymous with party time for a beer.
We are slowly emerging from a period that was difficult on us all. A dark period that cast a shadow on us all. One that tried and tested us.
But, we are making it to the other side. Because of those who saw the brighter side of life, and cast that light to the rest of us, those who showed us how to have a good time even when locked down, how to share in moments, even when we couldn’t see each other, how to spark laughter after day of many losses.
We want to show everyone that sometimes to find the light side of life, you have to be source of it.