Guinness Football Pitch
The Brief
CONVINCE
THE Affluent CONSUMER
THAT GUINNESS
IS THE MOST REWARDING BEER BRAND OVER OTHER PREMIUM OFFERINGS
Insight
A moment football fans are always waiting for The excitement, the anticipation is electric!
And the most anticipated moment of all is when the first goal hits the back of the net. That moment of celebration, of unbridled joy. That is the moment we want to own.
The Big Idea
VUKA LINE NA GUINNESS
We want to position Guinness to own this moment and translate this as an inspiration line to our consumers to just go for goal in whatever space they’re in.
Client
Guinness
Category
Pitch
KV's
Digital executions
