Jeremy Mwangi | Portfolio

Guinness Football Pitch

The Brief

CONVINCE

THE Affluent CONSUMER

THAT GUINNESS

IS THE MOST REWARDING BEER BRAND OVER OTHER PREMIUM OFFERINGS

Insight

A moment football fans are always waiting for The excitement, the anticipation is electric! 

And the most anticipated moment of all is when the first goal hits the back of the net. That moment of celebration, of unbridled joy. That is the moment we want to own.

The Big Idea

VUKA LINE NA GUINNESS

We want to position Guinness to own this moment and translate this as an inspiration line to our consumers to just go for goal in whatever space they’re in.

 

Client

Guinness

Category

Pitch

KV's

Artboard 2 copy
Artboard 1
Artboard 2

Digital executions

Artboard 18 copy 2
Artboard 18
Artboard 18 copy