Guinness Football Pitch
THE Affluent CONSUMER
IS THE MOST REWARDING BEER BRAND OVER OTHER PREMIUM OFFERINGS
A moment football fans are always waiting for The excitement, the anticipation is electric!
And the most anticipated moment of all is when the first goal hits the back of the net. That moment of celebration, of unbridled joy. That is the moment we want to own.
The Big Idea
VUKA LINE NA GUINNESS
We want to position Guinness to own this moment and translate this as an inspiration line to our consumers to just go for goal in whatever space they’re in.